I’ve been building websites for a long time. Long enough to remember when websites had visitor counters, flashing text, and enough animated GIFs to trigger motion sickness. Back then, if a website loaded at all, it was considered a technological miracle. Today, expectations are a little higher. One thing that hasn’t changed, however, is the...
After building websites for businesses around Louisiana for more years than some people have owned their email address, one thing has become painfully obvious: a lot of websites make absolutely no sense to Google. And honestly, some barely make sense to humans. A business owner will call and say something like, “Brett, why am I...
By Brett Thomas, President of Rhino Web Studios For over twenty years, businesses chased the same formula… Build a website Stuff in keywords Buy backlinks Write blogs Climb Google rankings That formula is dying right in front of everybody’s eyes. And most business owners don’t even realize it yet. Google didn’t just “update the algorithm.”...
There was a time when websites looked like digital filing cabinets. White background. Tiny blue links. Maybe a blurry photo in the corner that looked like it was taken with a flip phone during a hurricane evacuation. Thankfully, the internet evolved. Today, people make decisions about a website in seconds. Sometimes faster. A visitor lands...
There was a time when building a website felt a lot like stuffing a suitcase five minutes before a flight… just cram everything in and hope nothing explodes when it gets opened. That same approach used to apply to keywords. Pick a phrase, repeat it enough times, and call it a day. That approach does...
There was a time when building a website meant opening up a blank screen, writing code line by line, and hoping nothing broke when a button got moved three pixels to the left. Search engine optimization followed a similar pattern… find a keyword, repeat it enough times, and wait for rankings to climb. That version...
There was a time when a business website had one job… sit there and look respectable. Maybe show a phone number, a few pictures, and a paragraph that sounded like it was written in 2007 and never touched again. That version of the internet is quietly disappearing. Today, a website is no longer just a...
The internet has changed a lot over the years. Not just a little. A lot. Early websites looked like digital pamphlets. Long paragraphs, tiny photos, blinking text that probably should never have existed, and a visitor willing to sit there and read it all like a college textbook. Those days are gone. Modern internet behavior...
There was a time when launching an e-commerce site meant uploading a few product photos, connecting a payment processor, and hoping for the best. That time is gone. In 2026, an online store is less like a lemonade stand and more like a high-performance machine that has to run flawlessly 24 hours a day. An...
Running a business without protecting a website is a lot like leaving a King Cake on the porch during Mardi Gras and hoping nobody touches it. It sounds optimistic. It is not realistic. A website today is not just a digital brochure sitting quietly in a corner of the internet. It is the storefront, the...
Franchise Opportunities Are Now Available In Select Cities
