How to Choose a Web Design Company in New Orleans

If you are a new business or even a business that needs a website redesign, then you are going to be looking at a New Orleans web development agency to help you reach your objectives. With a vast array of companies to choose from, navigating who may be best for you can sometimes seem tricky when it does not need to be.

Why Is A Website Important?

Why Is A Website Important

To put some context on why choosing a web design agency,  we initially need to look at why a website is important. A website is like showcasing your business in a shop window; it gives your customers a destination to find out more about you. Therefore, having a website that is easy to use, user friendly and also informative is essential. Choosing who should build this for you is a key business decision that will help you advance.

Things To Consider When Choosing

Things To Consider When Choosing

When choosing who should complete the design of your website, there are some key factors to look at. Understanding these factors will help you decide if the agency is a business you would like to partner with, and also if their expertise is going to match your expectations. Some of the factors to consider when deciding how to choose a web design agency, includes the following:

  1. Domain name registration and website hosting.  A web design company with an all-in-one package that includes your website domain registration and secure website hosting means there’s less to think about—so you have more time to spend on your business.

2.A broad design portfolio. Look at the web design company’s previous work, including both DIY website templates and custom-built websites.  Do they have plenty of experience designing websites for your industry? A company that focuses on ecommerce websites may not be the best choice if you’re launching a service business, for instance.

3.Sophisticated functionality. Websites need to do more than just look good—they need to function well. In addition to design, consider the features and tools a web design company has to offer. For example, no matter what industry you’re in, customers are increasingly using smartphones and tablets to make purchasing decisions. That means your website needs to be mobile-friendly and function as well on a mobile device as on a desktop.

4.Additional marketing services. Choosing a web design company that offers a range of online marketing services can greatly simplify your life.  You’ll have one expert source you can turn to for help with everything from search engine optimization to pay-per-click advertising (in addition to your website design, of course).  Web copywriting services, professional business email addresses, social media marketing assistance and website analytics tools are other services to ask your web design company about.

  1. Experienced new website design companies pop up all the time. Choosing a company with decades of experience in online marketing can give you the confidence that your new business will be in good hands. 

6.Good references.  Before making a final decision, be sure to talk to other business owners who have used the same web design company you’re considering. How satisfied are they with their website design and functionality?  What additional features or services do they use, and how well are these working for them?  Would they make the same choice today if they had to do it over again?

Ask For Previous Proof Of Work

Ask For Previous Proof Of Work

Nothing speaks louder than experience. Before hiring a web design company, it is important to see its work portfolio. This will reveal its style, design and technical expertise with website designing.

Additionally, ask if the web design company has worked in your niche before because, depending on your industry, you may need to make suitable alterations to the design. For example, a professional tax audit service website has to differ – even if slightly – from one that belongs to a sports agency.

Be a fair judge of its previous work and look for the following aspects:

  • Is it responsive?
  • Is the navigation intuitive and natural?
  • How do the visual and text-based components overlap?
  • Is the content easy to read?

A top web design company ensures that aesthetics are supported with a great user experience.

Emphasis On User Experience

Emphasis On User Experience

User experience is the key metric to ascertain the quality of your website. Even if you do pass the .05-second test, you are far from guaranteeing conversions.

Your web design must emphasize your web content if you are to ensure online success. In fact, 77% of agencies believe a bad User Experience is a weakness for their clients.

Design is more than the structure and functionality of the website. There has to be an actual substance that entices the visitor to convert into a buyer. When looking for web design companies to partner with, pay close attention to the level of content they typically deliver.

You can assess their quality by observing how deep they are willing to dig in your niche, the level of industry research they have done prior to meeting you and how they plan to cater to your target audience. The content has to sit well with the design, and you should be wary of agencies that only prioritize appearance over content.

While the appeal of your website may lead to a lower bounce rate, it is the quality of content that will eventually impact your conversion rate.

Do They Offer Ongoing Maintenance and Optimization Services?

Building a website is hard work, but just as much effort goes into maintaining and optimizing it. For businesses that employ a digital marketing team, this might be negligible. For small and mid-size businesses (SMBs) you can find a long-term partner in your web design company.

Web design professionals who know what they are doing would happily prolong the engagement through on-going optimization and performance-measuring services.

Choosing the best web design company for your website isn’t going to be quick, but finding a good team of designers is actually worth the wait.

Using these tips for searching for a web design partner can allow you to create a website that not only looks great but is also optimized for conversions to help your revenue soar.

Is your business in need of web design services help? Do you need to redesign your existing website? Maybe you need SEO service assistance for your website. Or, is it simply time for a fresh look? If so, contact Rhino Web Studios today to jump-start your business.

Author: Ariel

Supportscreen tag