Over the last month or so, I have been getting lots of calls from clients (and potential clients) about how their web site’s Google rankings have been slipping…sometimes drastically. Never fear! Your Website Hero is on the job! I have prepared Google’s Helpful Content Update Report for your information and education about why (and how to USE this information to put your website back on top).
Google’s Helpful Content Update Report
Hello, folks! Brett Thomas here, your ever-grateful CEO at Rhino Web Studios. I want to talk to you about something that’s been keeping me up at night—no, not my addiction to Jack’d Brownies (that’s a topic for another day). I’m talking about Google’s recent update on their “Helpful Content System.”
The Helpful What Now?
If you’re like me, you probably heard “Google’s Helpful Content System” and thought it was a code name for a friendly neighborhood Spider-Man. But alas, it’s Google’s way of judging whether your content is useful to readers or as disappointing as a decaf espresso.
The Gist of It
Let me break it down for you. Google’s Helpful Content Update Report is like that discerning friend who never likes anything on the menu but somehow still manages to eat. It gauges whether the visitors to your website found your content valuable. If not, it gives your site the cold shoulder in search rankings.
Here’s the kicker: if your site is flooded with what Google calls “unhelpful content,” it could drag down your good stuff too. It’s as if one rotten apple spoils the barrel, except this apple has machine learning and algorithms.
Automated Judge, Jury, and Executioner
Now, before you rally the troops and start a “Bring Down Google” campaign, you should know this process is entirely automated. It’s not personal; it’s just a machine learning model doing its thing. Though that doesn’t make me any less suspicious of my Roomba vacuum, but that’s another story.
So, What Does It Mean for Rhino Web Studios?
You might wonder if our focus on snazzy web designs and killer content is about to be rewarded or thrown into the abyss of internet irrelevance. The good news? If you’ve been following our cardinal rule of creating people-first, engaging, and useful content, then sit back and enjoy the ride to the top of search rankings.
However, if you’ve been letting your blog section read like a bad diary entry or stuffing keywords like a Thanksgiving turkey, it’s time to rethink your strategy. I mean, would you read a blog post titled “10 Best Ways to Best SEO Best Practices for the Best Best?” I thought so.
How Long Until We See Changes?
If you’ve done some spring cleaning on your site and removed content that even your mother wouldn’t share, you might be impatient to see results. Google says the classifier runs continuously, but it can take months for the system to acknowledge that you’ve turned a new leaf.
Third-Party Content: The Hidden Minefield
Here’s something many don’t consider. If you’re hosting third-party content, Google’s looking at that too. So, if you’ve got a subdomain that’s acting like a rebel teenager—going against your main site’s purpose—you better bring it into line or block it from being indexed by Google. We don’t want any unsupervised shenanigans here!
Google, in its infinite wisdom, will continue to refine this classifier. They’ll periodically release updates and if your site has improved, you might be spared from the previous damning classification. It’s as if you’re in a never-ending game of “Simon Says,” but Simon is a machine-learning model and what he says could make or break your online presence.
Final Thoughts about Google’s Helpful Content Update
In conclusion, Google’s Helpful Content System is like the strict teacher we all dreaded but ultimately appreciated. It’s pushing us towards a cleaner, more informative, and reader-friendly internet. So let’s put our big boy pants on and make sure we’re delivering content that matters.
So, my dear internet dwellers, whether this new system is a blessing or a curse depends entirely on you. Do your homework, create content worth reading, and maybe—just maybe—you’ll get that gold star from Google.
Till next time,
Brett Thomas, CEO, Rhino Web Studios
P.S. If you need help with revamping your website content to please the Google gods, Rhino Web Studios has got your back. Reach out, and let’s make the internet a better place, one well-placed keyword at a time.