DesignOctober 12, 2023

5 Reasons Why You Absolutely Need a New Website for Your Business in 2024: An Honest Plea from a Weary Web Developer

By: Brett Thomas
Web Development Veteran of 22 Years (And counting. Yes, that’s longer than some of your interns have been alive.)

Alright folks, gather ’round. Let’s take a little digital trip down memory lane. Remember when we were rocking those Nokia bricks and Blackberries? If your website is still stuck in the days when “WAP” was a data protocol and not a chart-topping song, then, my friend, we have a problem…so without further ado, here are 5 Reasons Why You Absolutely Need a New Website for Your Business in 2024

1. The Almighty Google’s E-A-T Principle.
For those of you living under a pixelated rock, E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Sounds delicious, right? Well, it is… for search rankings. Google, our ever-judging overlord, decided that websites need to display these qualities for better visibility. So, if your website isn’t screaming, “I’m an expert, trust me!” louder than a used-car salesman on a Saturday afternoon, then Google’s not inviting you to its top-rank party. And, trust me, you want to be at that party. It’s where all the cool clicks hang out.

2. First Impressions Matter.
Think about it: if you were going on a first date in 2024 and you showed up wearing parachute pants and frosted tips, you’d probably get a few (a lot of) sideways glances. That’s the equivalent of what your outdated website is doing. Over 90% of users will judge your business by its online appearance. So, parachute pants off, classy 2024 business suit on. This isn’t ‘Back to the Future’; it’s your business’s future we’re talking about!

3. Mobile-Friendly Isn’t Just a Buzzword.
Okay, remember when mobile sites were like that one cousin you only saw on holidays? Those days are long gone. With most web traffic coming from mobile devices, if your site isn’t mobile-optimized, it’s akin to sending out handwritten invitations to your online store. Aunt Gertrude might appreciate the sentiment, but your customers certainly won’t. Also, Google (yep, them again) gives preference to mobile-friendly sites. So, it’s high time you started playing nice with smartphones.

4. Speedy Gonzalez Left, Slowpoke Rodriguez Got Fired.
There’s nothing cute about a slow website. Fun fact: if a website takes longer than 3 seconds to load, a good chunk of visitors will already have hit the back button, probably with an exaggerated eye-roll and heavy sigh. Think of it as being stood up on that date again. A new, well-optimized website can speed up load times and keep those impatient 2024 users engaged. No one’s got time for the spinning wheel of doom anymore!

5. Flexibility and Scalability are the New Black.
Gone are the days of static, unchanging web pages. With dynamic content, integrations, and the ever-growing list of cool widgets, your business needs a flexible and scalable website. This way, when the next big thing (like holographic pop-ups or telepathic newsletters) hits the scene, your website can easily adapt and not look like it just time-traveled from the 2000s. Plus, as your business grows (which I’m rooting for), your website should be able to grow with it, without requiring a total redo every time.

Alright, weary business owner, I’ve spilled the beans, dropped the mic, and thrown in some dated references for good measure. It’s 2024, and the digital world awaits you. So, dust off those pixelated edges, say goodbye to the Internet’s equivalent of a mullet, and embrace the future. Because trust me, your business (and my quirky, 22-year-old web developer soul) will thank you for it.

Yours in ones and zeros,
Brett Thomas

Author: Ariel

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