SEO has been declared dead more times than disco. And yet, here it is … still very much alive, still evolving, and still confusing people who just want their phones to ring. After a couple decades of watching algorithms rise, fall, and reinvent themselves like pop stars, one truth has become very clear … good...
There was a time when marketing felt like a heavyweight boxing match. On one side stood enterprise corporations with million-dollar budgets, skyscraper offices, and more acronyms than a government agency. On the other side stood small businesses holding a laptop, a cup of coffee, and an internet connection that may or may not behave today....
Mardi Gras has a way of exposing every crack in a business… especially the digital ones. Streets flood, parades reroute traffic, cell signals wobble, and suddenly a perfectly “normal” Tuesday turns into controlled chaos. After doing web and digital work in New Orleans for a long time, one pattern shows up every single Carnival season:...
I have learned over the years that holidays do strange things to people. They change sleep schedules, inbox behavior, patience levels, and search habits in ways that no spreadsheet can fully explain. One minute it is a normal Tuesday, the next minute everyone is looking for last-minute answers while standing in line holding a phone...
Every year, right on schedule, the calendar flips and everything gets louder. Inboxes swell. Notifications multiply like rabbits. Attention spans shrink to the length of a holiday shopping line. Somewhere around mid-November, society silently agrees that time should move faster for absolutely no reason. That is what the holidays do. They change how people think,...
Core Web Vitals. Sounds like something a doctor checks when the nurse tells someone to stop eating processed cheese at midnight. In reality, it’s what Google checks to decide whether a website feels smooth, fast, and stable… or whether it behaves like a shopping cart with a bad wheel wobbling through Rouses on a Saturday....
Every few months Google rolls out another reminder that the internet is not the Wild West anymore. Used to be a business could toss a five-page website online, sprinkle a few keywords around like Tony Chachere’s, and magically show up when folks typed something into a search bar. Those days are long gone. Today Google...
There’s something strangely human about running a business in 2025. A company can build a great product, deliver a flawless service, impress the socks off a customer… and then completely forget to acknowledge the glowing five-star review that customer spent ten minutes crafting like it was a love letter. Just let it sit there. Lonely....
Running a restaurant in New Orleans takes talent, grit, and nerves of steel. There’s the dinner rush, the lunch rush, the sudden influx of tourists who “just want to look at the menu,” and the late-night crowd that wanders in asking if gumbo is “supposed to look like that.” But in all the chaos of...
Ever notice how impatient people have become online? The modern internet user will abandon a slow website faster than a tourist running from a Bourbon Street thunderstorm. Attention spans are shrinking, competition is growing, and Google’s robots are more judgmental than ever. That’s why website performance—especially speed—has become one of the most important factors in...
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