Lead Magnets That Actually Work for Small Local Businesses

After more than two decades of running a web design and marketing company in New Orleans, I’ve seen small business owners try just about everything to get attention. Some of those ideas worked, some didn’t, and a few belonged in the “what were you thinking?” category. One thing that consistently works—when done right—is the humble...

The Anatomy of a High-Converting Homepage

By Brett Thomas, Owner of Rhino Web Studios, New Orleans, LA Let’s get this out of the way: most websites aren’t broken because they’re ugly. They’re broken because they don’t do their job. And the job of a homepage is not to “look good.” It’s to turn visitors into leads, customers, calls, appointments, or at...

How to Dominate “Near Me” Searches with Local SEO Advertising

By Brett Thomas, Owner of Rhino Web Studios, New Orleans, LA If you’re running a local business and you’re not paying attention to “near me” searches, it’s kind of like trying to win a boxing match with one hand tied behind your back. And not your dominant hand either — I’m talking the one you...

Website Development Trends for 2024: A Glimpse into the Future with a Side of Humor

By Brett Thomas, President and CEO of Rhino Web Studios Hello, web enthusiasts and curious onlookers! It’s me, Brett Thomas, your friendly neighborhood web guru and self-proclaimed fortune teller of the internet world. As we wave goodbye to 2023, let’s peek through the digital keyhole into 2024. Brace yourselves; it’s going to be a wild,...

Web Wizardry with a Wink: Rhino Web Studios’ Whimsical Take on 2024’s Tech Triumphs

Alright, digital denizens, it’s Brett Thomas back again—chief rhino at Rhino Web Studios. I’m here to spill the proverbial beans on what web development will look like in the grand old year of 2024, now with extra seasonings of Google’s E-A-T principles and a generous sprinkle of AI for SEO. Buckle up; it’s going to...

Unraveling Google’s Helpful Content Update: An In-Depth Analysis And Report

Over the last month or so, I have been getting lots of calls from clients (and potential clients) about how their web site’s Google rankings have been slipping…sometimes drastically. Never fear!  Your Website Hero is on the job! I have prepared Google’s Helpful Content Update Report for your information and education about why (and how...

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