If the internet were a Mardi Gras parade, SEO would be the guy setting up the route and advertising would be the one tossing beads from the float. Both are essential to making sure the crowd shows up, pays attention, and maybe follows you all the way to the after-party. I’ve been in this game...
I’ve been working in SEO and web design for almost 25 years now, right here in New Orleans. And after all this time, I’m still amazed at how often I see businesses making the same basic on-page SEO mistakes that keep them from ranking. Most folks think the secret to showing up on Google is...
I’ve been in the web design game long enough to see trends come and go faster than parade floats down St. Charles. Every few months, somebody declares the “new thing” that’s going to replace blogging. Podcasts, TikTok, short-form video, AI-generated everything—take your pick. But after the confetti settles, the king is still sitting on the...
New Orleans has always been a city of builders. The French built forts, the Spanish built cathedrals, and at some point, someone built a bar on every corner. Today’s entrepreneurs are no different, except instead of hammering nails, they’re hammering away at keyboards, trying to build something less tangible but just as important: a digital...
If you’ve ever shopped for a new website, you know the conversation can sometimes feel like talking to a contractor about remodeling your kitchen. You walk in thinking you need a few cabinets and a fresh coat of paint, and suddenly you’re knee-deep in blueprints, granite samples, and words like “structural integrity.” Websites are the...
Let’s talk about something that doesn’t get nearly enough attention in the digital marketing world: hyperlocal marketing. Sounds fancy, but really it just means making sure your business shows up for the people closest to you—literally, the folks down the street. Because let’s face it, nobody’s driving from three parishes over just to buy a sandwich...
Back in the day, closing a deal meant a firm handshake, a signed contract, and maybe even a celebratory lunch. These days, the handshake is gone, the contract shows up in your inbox, and the celebratory lunch is usually just cold coffee while staring at a screen. Welcome to the world of the digital close....
Landing pages are like first dates. You’ve got a very small window to make a good impression, convince someone you’re worth their time, and get them to take the next step. If the page is boring, confusing, or trying too hard, the visitor is gone faster than you can say “click back.” The goal of...
By Brett Thomas, Owner of Rhino Web Studios, New Orleans, LA September is like Monday morning for the entire business world. Vacations are over, the kids are back in school, and everyone starts looking at their calendars like, “Wait… Q4 is next month?” Suddenly the tempo shifts. Phones start ringing again. Coffee consumption skyrockets. Meetings that...
Let’s have a quick moment of honesty. When was the last time your website made someone smile? Not just load properly—actually made a person say, “Hey, this is easy to use, and I kinda like it here.” If the answer is somewhere between “Never” and “Not Sure,” it might be time to ask a hard...
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