Every few months, the tech world starts buzzing like a beehive about the newest Google algorithm update. You’d think it was the end of the world—marketers pacing around, clutching their laptops, muttering about “Core Updates” and “Search Volatility.” But here’s the secret truth from down here in New Orleans: while everyone else is panicking, the...
Somewhere between Google’s latest algorithm update and ChatGPT answering people’s questions like a talk show host, something big happened. The internet changed. And it’s changing faster than a crawfish trying to escape a boiling pot. Businesses that once ruled the search results with keyword tricks and backlink sorcery are now scratching their heads wondering why...
Every website hits a point where it starts to feel… tired. The colors fade, the content grows stale, and somewhere in the digital attic, a forgotten “Contact Us” form stops working. It happens to the best of them. What was once a sleek, modern online presence can quietly slip into “that old site that loads...
If the internet were a Mardi Gras parade, SEO would be the guy setting up the route and advertising would be the one tossing beads from the float. Both are essential to making sure the crowd shows up, pays attention, and maybe follows you all the way to the after-party. I’ve been in this game...
I’ve been working in SEO and web design for almost 25 years now, right here in New Orleans. And after all this time, I’m still amazed at how often I see businesses making the same basic on-page SEO mistakes that keep them from ranking. Most folks think the secret to showing up on Google is...
I’ve been in the web design game long enough to see trends come and go faster than parade floats down St. Charles. Every few months, somebody declares the “new thing” that’s going to replace blogging. Podcasts, TikTok, short-form video, AI-generated everything—take your pick. But after the confetti settles, the king is still sitting on the...
New Orleans has always been a city of builders. The French built forts, the Spanish built cathedrals, and at some point, someone built a bar on every corner. Today’s entrepreneurs are no different, except instead of hammering nails, they’re hammering away at keyboards, trying to build something less tangible but just as important: a digital...
If you’ve ever shopped for a new website, you know the conversation can sometimes feel like talking to a contractor about remodeling your kitchen. You walk in thinking you need a few cabinets and a fresh coat of paint, and suddenly you’re knee-deep in blueprints, granite samples, and words like “structural integrity.” Websites are the...
Let’s talk about something that doesn’t get nearly enough attention in the digital marketing world: hyperlocal marketing. Sounds fancy, but really it just means making sure your business shows up for the people closest to you—literally, the folks down the street. Because let’s face it, nobody’s driving from three parishes over just to buy a sandwich...
Back in the day, closing a deal meant a firm handshake, a signed contract, and maybe even a celebratory lunch. These days, the handshake is gone, the contract shows up in your inbox, and the celebratory lunch is usually just cold coffee while staring at a screen. Welcome to the world of the digital close....
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